Outdoor Industry Association Force

An Outdoor Industry Force

Outdoor Industry Association Force

Donald Trump will be sworn in as our next president one week from tomorrow, Friday on the 20th. I anticipated Trump on Environment to deny climate action, mine public lands, give away public lands, gut the EPA and ESA. From the PEOTUS and/or his party Congress, we’ve seen…

  • A pay-cut rule, after requesting names of climate scientists (here),
  • Climate deniers appointed to the top tiers (here),
  • Appointed EPA antagonist as head of EPA (here),
  • Rules changed to allow the free sale of public lands (here),
  • A call for drilling National Parks (here).

Zinke’s Interior was not the most ominous pick on the cabinet. His reputation as congressmen suggests average advocacy for public lands, antagonism toward the environment.

Say what you like, the next administration will force people to sh*t or get off the pot.

That’s essentially the take-home from President Obama’s farewell address on Tuesday (here). His encouragement to the American people for the years ahead:

“If you’re tired of arguing with strangers on the Internet, try talking with one of them in real life. If something needs fixing, then lace up your shoes and do some organizing.”

This resonates my perspective on Hippies in a Bar (here).

So organizing it is! One action item I listed was to focus on the real connection between environment and our quality-of-life. I expected the Outdoor Industry Association (OIA) to continue leveraging research for the protection and management of outdoor spaces.

The Winter Market is taking place right now, from Tuesday through today in Salt Lake City, UT. The industry is still celebrating the major win represented by the REC act (here). This legitimizes and secures the outdoor recreation economy as a measure of the GDP. $646 billion in annual consumer spending, 6.1 million American jobs, $80 billion in federal, state and local tax revenue.

Wednesday at the Market, the OIA revealed their new campaign: “Together We are a Force”. Watch the video on their website – outdoorindustry.org

Theirs is a clear statement valuing…

“…diverse views, diverse politics, diverse talents, diverse history, and diverse reasons to fight for the outdoors. And the common believe that the outdoors is serious business. Everybody’s business to love and protect.”

This is collaborative action focussing on solutions. Exactly the kind of leadership we need right now.

My recommendation to people working in their local community and environment is that we align with businesses and organizations who leverage their political and financial clout for the social good.

We all have quality of life at stake.

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